The Secret To A Profitable Website






Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.



How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors.

Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you consider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%!

The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales.

The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why?

Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods.

Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.

The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.

Charles Preston is President of Click Response a website design company that specializes in Business Website Design.

 Continue for more related information:

RELATED RESULTS:


 

Website Promotion and Design Tips
Are you thinking that it is about time your small business had an internet presence, however are not too sure how or who to go to b...

How to Choose a Website Design Company
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select...

Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that eno...

Choose & Use the Best Colors, The Psychology of Color
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web d...

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
Here's the single most important part of your website: YOUR WEB COPY!And remember: Your...

Website Design For Small Businesses
There are many different website design companies, offering different facilities such as flash design, however what should a smal...

Web Design Tips To Boost Your Sales
The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, t...

Top Ten Ways to Increase Web Sales - Part 1
You have only 10 seconds to impress your potential buyer. ...

Some Useful Common Site Ideas
In my web surfing adventures, I've found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard-...

Use Feng Shui Techniques To Design a Harmonic Website For Your Business
By following feng shui guidelines and techniques, you can build and design a business website...

Table of Contents | Article-Max Directory